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Smartphone’s will increasingly become the means by which people are connected

Smartphone stats

  • Gartner estimate worldwide Q3 2011 sales of smartphones at some 115 million: 26% of mobile communication device sales.
  • The same company expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011, and become the highest-selling consumer electronic device category.
  • IDC expect total smartphone sales in 2011 to reach 472 million across the globe, rising to 982 million in 2015. They say 118 million smartphones sold worldwide in Q3 2011.
  • Nielsen report that 43% of US mobile phone owners have a smartphone as of October 2011, and expect smartphones to become the majority by the end of 2011.
  • comScore estimate US smartphone ownership at just over 37% of mobile subscribers or 87.4 million people as of September, 2011. They put the equivalent figures for France, Germany, Italy, Spain and the UK combined at 38.9% or 91.4 million people.
  • IMS Research expects 420 million smartphones to sell in 2011 or 28% of the mobile handset market. They predict this figure will rise to over 1 billion in 2016 (half the market).
  • A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.
  • According to figures for 2010 released by Gartner, smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That’s 72.1% more smartphone sales than in 2009.
  • Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.

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