The growth in devices and particularly smart ones will continue to drive the move towards mobile data prevalence and the need for Apps.
“Machines might be taking over the world. Globally, mobile devices will outnumber humans this year, Cisco has predicted.”
“Mobile data traffic will continue to explode,” Cisco’s vice president of service-provider marketing Suraj Shetty told Businessweek. “This is a trend we don’t see slowing down.”
Cisco attributes this growth to the ever-increasing selection of devices on the market. It said in the next five years, 15 percent of mobile users will own at least one connected device, and 9 percent will own three or more. By 2014, Cisco forecasts that handsets will comprise more than 50 percent of mobile data traffic.
Additionally, Android users are doing more to promote this traffic growth, consuming data at a rate 29 percent higher than iOS users. That said, the amount of data used by the average mobile user is on an upward path. Cisco said in five years, 60 percent of mobile users will be using more than a gigabyte of mobile data each month. Last year, only 0.5 percent did this. Cisco said in 2012, 100 million people will be using this much data.
